Pigment JSC: The Russian market of washing powders has adapted to new conditions

Analysts from the Tambov chemical enterprise Pigment presented an overview of the current state and prospects of the domestic market of synthetic detergents. The industry has not only adapted to new economic realities, but has also made a qualitative leap towards technological independence — this is the key conclusion. Special attention is paid by experts to the product — optical bleach — a critical component responsible for the whiteness and brightness of fabrics. According to Pigment JSC, after the imposition of sanctions and the transformation of logistics chains, the company's share in this segment reached approximately 80% of the Russian market. Today, Russian bleaches (Belofor brand) are in high demand among leading manufacturers of washing powders. This confirms that domestic chemistry has become the foundation for the production of most familiar household chemistry brands.

Experts emphasize that the support of Russian manufacturers is not only a matter of import substitution, but also the basis of the country's technological sovereignty. Our own full-cycle production avoids the shortage of components that many markets have faced in recent years. In addition, the direct interaction of raw material manufacturers and household chemicals plants guarantees the stability of formulations and quality control. An analysis of consumer properties has shown that modern Russian washing powders are in no way inferior to European and Japanese brands, which have long been considered a benchmark. Thanks to the innovative developments of Pigment JSC, domestic products effectively cope with pollution, provide perfect whiteness, and fully comply with international environmental standards. The myth that "imported means better" is finally becoming a thing of the past. Today, Russian science offers solutions of global level.

It is worth noting that the specialists of JSC Pigment are constantly working on improving the environmental safety of the optical bleaches they produce. The company's goal is to provide consumers with products that are as safe as possible for both humans and the environment. The company's product range includes eco-friendly forms of bleaches (tetra-sulfo-, di-sulfo-, and hexa-sulfo-types) for the production of paper and synthetic detergents. These bleaches help to improve the efficiency of bleaching and reduce the negative impact on the environment. The development of new eco-friendly forms is carried out in accordance with the requirements of international standards.

"Today, the laundry detergent market in Russia is entering a phase of steady growth and autonomy. We are confident that the concentration of scientific and technical potential and production facilities within the country will continue to provide consumers with a high-quality, affordable, and efficient product that is independent of external conditions," said Vitaly Proskuryakov, Head of the Sales Department at Pigment JSC.