The success of a modern chemical industry enterprise largely depends on the level of its technologies. The chemical industry requires constant improvement of not only production, research and development, but also commercial processes. Therefore, the Tambov company "Pigment", which specializes in the production of industrial chemistry, is actively introducing digital technologies in all areas of its activity.
Since the beginning of 2021, a new direction of work has been added to the digital transformation program of the enterprise - the development of social networks (VKontakte, Instagram, Facebook). The main goal is to inform stakeholders about the company's activities on an ongoing basis. The topics of publications are versatile - production, ecology, research activities, personnel and sports policy, social sphere and much more. During 6 months of constant interaction with the target audience, the company's indicators in social networks have significantly increased. So, VKontakte, the arrival of subscribers increased by 43%, on Instagram by 38%, Facebook - 48%.
Pigment specialists also analyzed the effectiveness of promotion in social networks in comparison with similar competing companies using analytics and statistics services - LiveDune and Popsters.
According to the results of the analysis, the accounts of PJSC Pigment are significantly ahead of competitors in terms of ER (Engagement Rate) indicators of the level of audience engagement in the company's activity, which is measured as a percentage of actions to reach. Below are examples.
Thus, systematic work aimed at promoting the accounts of PJSC Pigment in social networks yields positive results in the form of user response to the information posted. This is a good indicator of the company's interaction with the target audience.
Today PJSC "Pigment" does not stop there. The specialists plan not only to continue covering the activities of the Tambov company in all areas, but also to implement new competitive projects. Find out about which you can by subscribing to the official accounts of PJSC "Pigment":
VKontakte - https://vk.com/kratapigment
Faceebook - https://www.facebook.com/kratapigment
Instagram - https://www.instagram.com/kratapigment/